Simply stating, "I am selling plus size clothes to plus size women" is not going to cut it in today's market. #Niche markets are the best way for a small business to secure a loyal following and customers that will purchase from again and again.
Women all across the world are searching for plus size active wear and others may be searching for luxury plus size clothing. Focusing on one niche grants you the best ROI because you have fulfilled a need that people want.
Plus Size Market Niche Ideas
fitness or activewear
dancewear
luxury clothing
Swimwear
lingerie and hoisery
underclothing (i.e bra + panty set)nderclothing (i.e bra + panty set)
fast fashion
discount fashion
formal and/or wedding
professional contemporary
Ways to Search for a Profitable Plus Size Clothing Niche
Google Trends
Blogs
News and Publications
Internet Articles
Examples of Brands Targeting Niche Markets
Monolo Blahnik – shoes, but not just any kind: sexy ones, usually stilettos
Nicole Miller – known for her dressesLevi’s – jeans, jeans, and more jeans that are affordable, durable and classic
Judith Jack – marcasite jewelry
Burberry – trench coats