Did you know you can build your email list for your business before you have a single product? This is a great way to interact with people that will be interested in your brand and ecstatic for your launch date.
This can lead to:
more sales early in your business venture
loyal fans, followers or tribe
poll and survey what customers REALLY want
build your social media follower count
and much more!
Below are a few strategies to not only build an email list but also to keep your audience happy and excited for the big launch day.
Make it Easy and Convenient to Join Your Email List
Add an email subscription box to in easy to find locations through your website. If you are just starting out and only have a COMING SOON landing page, add a signup form to that page. Email is going to be a huge form of marketing for your e-commerce business, so you want to be sure to have as many access points as possible.
Other Ways
Create a mailchimp signup form. Copy and use the signup URL link everywhere. (i.e. link to #Pinterest photos, social media profile links, etc.)
Add sign-up forms to multiple pages throughout your website.
Add to blog posts
Ask friends, family and colleagues to join your list as a start.
Create a valuable lead magnet (freebie) to give in exchange for email
Send Personalized Welcome Emails
In 2019, personalization (and customization) runs the world. Millennials want to connect emotionally with a brand and wants to have options to select from. Your #welcomeemail is the perfect way to introduce your brand, yourself, and your products. Share a glimpse into your business and what consumers can expect from you and your brand to offer.
What to Include in Your Welcome Email
Brand colors
Logo
Image(s)
Freebie/Lead Magnet (optional)
Social Media Handles
Few sentences explaining your brand, about the owner, etc.
Bullet List of what to expect from brand in emails
Offer Free resources
Product Recommendations
Share a glimpse of whats to come next in your business
Exclusive promotions and discounts
Ask consumers to whitelist your emails to prevent missing out
Send Regular Updates and Create Valuable Content
Regular can be as often as you want, just keep in mind too much or too little can lead to fewer opens. Most brands choose between weekly, bi-weekly, monthly and as new products are released. We suggest you focus on being consistent and providing valuable updates using email automation to save time and ensure you are delivering what you promised in the time frame you promised. Consider the audience you are writing to and what they would be interested in seeing.
What is trendy? What is popular in the market right now? What events are coming up?
Ideas for Newsletters, Regular Updates
behind the scenes
color palettes
latest blog posts
market news
new products
polls/surveys
share wins
testimonials/reviews
how-to style videos
promotions/exclusives
Interact with Your Email Community
If you send out polls, surveys or ask for a response from consumers on your subscriber list, be sure to ACTUALLY use the results or respond. It may feels as if you are sending to a void sometimes, so begin making your emails more interactive. This means also taking note of user activity. What are users clicking on the most? Or purchasing the most? If you begin noticing emails with more photos are getting the most clicks, you will want to begin tailoring your emails to include more photos than text. The best thing about interacting to your community is the valuable information you can obtain and use in your business plan to provide what your customers are asking for?
Interaction Ideas to Include in Emails (either use as subject line or multiple choice/dropdown option)
favorite trends of the year
favorite colors to wear
what items would you like to see this Fall?
what are your favorite summer pieces?
Are you a Fan of Maxi Dresses?
what size range do you fall in
Other polls/surveys
Reward Your Early Supporters
Once launch day comes around, this is a great time to reward your early supporters. Make them feel special with email-only promotions and access to your website prior to opening to the general public or on opening day.
Reward Inspo
early access to the site
introduce an affiliate marketing program
provide discount in exchange for referral emails
exclusive discount
Free shippng (if you aren't offering to the general public
pre-sale with password-only access
small gift with purchase